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The Jordan effect paints the “Jodran Effect”. Micheal’s dominance of the NBA from 1991 to 1994 sent TV viewerships soaring to new heights. He then tried his hands at baseball and came back in 1996 not only to halt the decline while he was away but take them to yet newer levels. The ratings have never been that high again. (The upper line shows Viewership during NBA finals. The lower line shows viewership during the playoffs. The dark black portions in the upper line are Jordan’s reign.)

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Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

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