The study conducted by ethority.com points out the difference in the choice of the social networking tool across geographies. While the Germans tend to prefer SchülerVZ, Japanese prefer mixi and Russians livejournal. Facebook seems to occupy the #1 or #2 in all the geographies studied. However it would be very interesting to see their evolution over a period of time. What is certain is that the present social networks would also come to pass one day and newer forms will take their place.