The Jordan effect paints the "Jodran Effect". Micheal's dominance of the NBA from 1991 to 1994 sent TV viewerships soaring to new heights. He then tried his hands at baseball and came back in 1996 not only to halt the decline while he was away but take them to yet newer levels. The ratings have never been that high again. (The upper line shows Viewership during NBA finals. ...

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The Jordan effect


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